Social networking has revolutionised the way people communicate and share information in recent years. Twitter is fast becoming the world’s favourite newsfeed and Facebook now has 700 million users. In line with this, photography has undergone its own revolution, with digital imaging going mainstream and semi-professional equipment becoming far less expensive.
One website unites the world of social media with the world of digital photography – Flickr. Now the world’s most popular website for sharing photos, Flickr provides users with an intuitive, great looking platform for uploading and displaying photos online. Despite being produced by amateurs, many of the images are very high quality, and billions have been uploaded. What commercial photographers want to know is how this will affect their business.
In particular, there has been an obvious impact on journalism. Recent catastrophes such as the Australian floods are a good example – they were documented extensively by amateur photographers on Flickr, providing news outlets with a quick, cheap source of relevant images. Where they would once have had to send a photographer to the scene, this is no longer always the case.
For an idea of how important Flickr has become, just consider the fact that world-leading stock photo agency Getty Images have partnered with the site. Getty can now issue a request to add any photo on Flickr to its own library, which also means amateurs can potentially get better exposure and more money for their work.
The success of Flickr is by no means surprising. Cameras are ubiquitous these days – everyone has a camera on their phone, and more and more people are investing in compacts and DSLRs. Nevertheless, commercial photography is still a serious business. Many professionals display their unpublished work on Flickr. Used wisely, it can function as an excellent publicity tool, and a means of generating enquiries and commissions for people who have the talent and experience that commercial clients are looking for.
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